About Us

Ideali Projects is an independent studio headquartered in Los Angeles and founded by veteran executive Xian Li. We originate and produce film, television, mobile-first series, and live entertainment distinguished by cultural specificity and built for global reach. We believe every story—and every artist—deserves its ideal medium.

In a rapidly evolving media landscape, we diversify our efforts across formats, platforms, and release windows—pairing each story and artist with its ideal medium to maximize creative impact and commercial reach. Our mission is to bridge East and West through universally resonant storytelling. We combine market intelligence with modern, efficient production workflows to deliver high-impact, premium content—without compromise.

From development through delivery, we partner with world-class creators and companies to champion diverse talent and build durable IP and franchises. Whether a mobile micro-drama, an event-theatrical feature, a marquee scripted series, or a large-scale live show, Ideali Projects unites creative ambition with operational rigor to deliver work that moves audiences and endures—artistically and commercially.

The Team

Xian Li
Xian Li
Founder & Principal

Xian is an acclaimed executive and producer with decades of experience in the global entertainment industry. With expertise across creative development, packaging, financing, distribution, and cross-cultural partnerships, Xian brings a deep understanding of the changing media landscape. Under her leadership, Ideali Projects swiftly garnered acclaim for its innovative approach—producing content that has grossed tens of millions of dollars while significantly reducing traditional production costs.

Previously, Xian held leadership roles at top-tier Hollywood studios, including serving as Executive Vice President, Film & TV at SK Global Entertainment, and as Head of Asia at Twentieth Century Fox International. Her tenure at these companies was marked by a strong instinct for content that resonates worldwide and generates billions in returns.

Xian has also held executive roles at Searchlight Pictures and Sony Pictures in Los Angeles. Originally from China, she is a proud alum of Peking University and the University of Southern California.

  • Tyler
    Tyler
    Creative
  • Sandree
    Sandree
    Production
  • Deneb
    Deneb
    Post-Production
  • James
    James
    Business Affairs